The Department of Trade, Industry, and Competition (DTIC) plans to make CPA amendments to the Consumer Protection Act (CPA) regulations. These CPA regulation amendments aim to address direct marketing practices in South Africa by introducing a National government-run opt-out registry [...]
The regulator has issued a guidance note on direct marketing as regulated by section 69 of POPIA. The regulator has noted on many occasions that it has received an increasing number of complaints about the processing of personal information in [...]
The new Consumer Protection Act opt-out regulations will have a significant impact on direct marketing. Who is a direct marketer? Well, just about anyone who communicates with people about goods or services. You are a direct marketer if you approach [...]
Telemarketing can grow your business, but staying on top of different regulations can take time and effort. Many organisations use outbound call centres to phone consumers and direct market to them because it can effectively generate new business. Is it [...]
The information regulator issued a new guidance note on the processing of personal information of a voter by political parties and independent candidates as well as highlighting how to combat misinformation and disinformation in terms of the provisions of the [...]
Direct marketing in the U.S. is a dynamic and evolving field, combining traditional strategies with cutting-edge digital approaches to engage consumers directly. This field is shaped by a complex array of legal and ethical considerations, based on a mix of [...]
The Information Commissioner’s Office (ICO) in the UK handed out ten direct marketing fines in the last year. We've all received annoying direct marketing calls at some point in our lives but for some organisations direct marketing is vital. If [...]
The DMASA Code of Conduct has been in the works for some time. The Direct Marketing Association of South Africa (DMASA) call it the Direct Marketing POPIA Code of Conduct. The regulator has received a code of conduct from the Direct [...]
On 8 January 2020, the UK’s Information Commissioner's Office (ICO) released a draft ICO direct marketing code of practice. It is still in draft format, and was open for consultation until 4 March 2020. While it may not be in its [...]
We need free and fair elections in order for democracy to work. Two key aspects of ensuring that the people's voice is heard is access to information (transparency or shining a light on the process) and data protection (processing [...]
People often ask us whether they can send physical mail (the kind you get in your post box) for the purposes of direct marketing on an opt-out basis. So, send mail to people until they tell you to stop. It is a difficult answer [...]
