Roundtable | Consumer Protection Act (CPA) opt-out regulations | Members and Public

The new Consumer Protection Act opt-out regulations will have a significant impact on direct marketing. Who is a direct marketer? Well, just about anyone who communicates with people about goods or services. You are a direct marketer if you approach a person to promote goods or services (or ask for a donation). It includes all channels – in person, physical and electronic mail, SMS, chat and by phone. 

The CPA opt-out regulations proposed by the DTIC will severely restrict your ability to direct market. Act now or prepare to comply at considerable effort and cost.

The Department of Trade, Industry, and Competition (DTIC) has proposed amendments to the Consumer Protection Act (CPA) regulations and has invited stakeholders to comment. These CPA ammendments regulate direct marketing by introducing a pre-emptive opt-out registry and imposing stricter requirements on direct marketers.

Some actions direct marketers will have to take in the future.

1. Register annually with the DTIC and pay a fee. 
2. Check the National Opt-Out Register before sending any marketing communication.
3. Be sure not to contact any consumer who has opted out.

These regulations, combined with trends under POPIA, could significantly impact direct marketing practices. You must act before the 12 December 2024 deadline to shape the outcome and influence the practical impact of the final regulations. There is no time to lose. 

Join us for a one-hour round table discussion.

• Understand the changes the DTIC proposes and their impact on your business.
• Brainstorm practical solutions with industry peers.
• Prepare a collective response to the DTIC and strategise how to submit comments effectively.

Outcomes

• Understand how the CPA opt-out regulations will impact direct marketing by getting an overview.
• Identify practical steps to address compliance challenges by hearing from others in the industry.
• Decide how to submit comments to the DTIC by considering the options. For example, we could prepare a collective response to submit to the DTIC dealing with common issues, and then each of us separately submit comments dealing with issues specific to an industry or organisation.

Panel

• Michalsons: John Giles, Mark Heyink, Wandile Mpisi and Tayla Pinto

Audience

• Anyone involved in direct marketing, including business owners, marketers, legal advisors, and compliance officers. 
• Anyone who has a mailing list. 
• Outbound call centres, manufacturers, retailers and financial service providers.
• Churches and non-profits who ask for donations.

Bookings

This event is open to the public and anyone can join this webinar. You can register for the event by clicking on the red register button below.