Webinar | Lawful Direct Marketing | Members and Public

Telemarketing can grow your business, but staying on top of different regulations can take time and effort. Many organisations use outbound call centres to phone consumers and direct market to them because it can effectively generate new business. Is it lawful to do this? How do the rules differ from country to country? What are the rules?  

Is it lawful to phone someone to market goods or services to them?

We will explore what to expect from the Information Regulator’s Guidance Note on Direct Marketing when the regulator publishes it. The regulator has already made its stance on telemarketing in South Africa clear. We’ll unpack that and explain what it means for you practically. We’ll also explain the status of a guidance note. We’ll explain what we believe the guidance note will say and how this could affect your telemarketing practices, including whether phone calls count as electronic communication under POPIA. You’ll also get practical tips on navigating this area of data protection.

We’ll explore telemarketing laws worldwide, helping you understand how to market internationally without running into legal issues.

Outcomes

• Learn how to lawfully telemarket in different countries by exploring the various international regulations.
• Understand the regulator’s current stance on telemarketing by listening to our insights
• Know what it will mean for your organisation by considering the anticipated effects and potential consequences for you. 

Panel

• Michalsons: John Giles, Bronwen Seager and Tayla Pinto.

Bookings

Members:

This event is for members of the Michalsons data protection programme. Members can attend this webinar for no charge; it’s included in their subscription. They can register for the event by clicking on the red register button below.

Non-member:

Join the data protection programme now and benefit from all its features or Buy a ticket for R1272 (or 64 EURO) to attend just this webinar.