Complying with advertising law and marketing law is important because, otherwise, you can get yourself into some serious trouble. Advertising and marketing are just as important as they have always been to the success of organisations. Especially digital marketing, electronic marketing, online marketing, social marketing or mobile marketing – whatever you want to call it. In the digital context, you need to be especially careful to avoid legal problems, difficulties, or disputes. The models may have changed to content marketing, relationship marketing, inbound marketing, or lifecycle marketing, but the principles remain the same.

For more than 20 years, we have helped marketers and advertisers stay within the bounds of the law.

The law has adapted to deal with digital marketing, and these legal changes affect all forms of marketing and advertising. We focus on digital advertising and marketing law. We have a keen interest in digital marketing and advertising and have been using it to market Michalsons for many years.

How we can help you regarding marketing law

  1. Learn how to market or advertise without breaking the law by attending a webinar, seminar, webinar, workshop, or executive briefing.
  2. Know the impact of data protection laws (like POPIA) or consumer protection laws (like the CPA amendments) on your marketing by attending a seminar, webinar, workshop, or executive briefing.
  3. Make sure that your direct marketing is within the bounds of the law by seeking our advice.
  4. Have certainty on a particular issue by asking for our professional legal opinion.
  5. Comply with the NCC opt-out registry by getting our assistance.
  6. Avoid legal problems while advertising using digital ads, like Google AdWords, by knowing how not to infringe others’ trademarks.
  7. Promote your offerings by running lawful promotional competitions by getting our assistance.
  8. Run a lawful loyalty programme by seeking our advice.
  9. Stand out from the crowd by establishing a brand.
  10. Manage your relationships with sponsors or sponsor events.
  11. Lawfully process personal information (or protect data) whilst marketing.
  12. Ensure your email and SMS marketing is lawful.
  13. Stop others from using your trademarks.
  14. Manage your relationship with advertisers by providing you with an advertising agreement and insertion order.
  15. Regulate your relationships with affiliates with an Affiliate Programme Agreement.

Who are our clients?

We have assisted many marketing companies (including direct marketers) over many years, including lead generators and outbound call centres.

Advertising Law around the World

These laws have a big impact on all forms of marketing and advertising, including digital, online, social, and mobile.

  • Consumer protection laws obviously have a big impact. For example, the Consumer Protection Act (CPA) has commenced, and it has a huge impact – the playing field has changed.
  • Data protection laws are also very relevant, especially to electronic marketing. For example, the Protection of Personal Information Act (POPIA) has a huge impact, especially on direct electronic marketing.
  • Countries often have advertising standards authorities, like the ARB.
  • There are associations that have codes of conduct.