Complying with advertising law and marketing law is important because, otherwise, you can get yourself into some serious trouble. Advertising and marketing have always been as important as they are to organisations’ success. Especially digital marketing, electronic marketing, online marketing, social marketing, AI-driven marketing or mobile marketing – whatever you want to call it. In the digital context, you need to be especially careful to avoid legal problems, difficulties, or disputes. The models may have changed to content marketing, relationship marketing, inbound marketing, or lifecycle marketing, but the principles remain the same.

For more than 20 years, we have helped marketers and advertisers stay within the bounds of the law.

The law has adapted to digital marketing, and these changes affect all forms of marketing and advertising. We focus on digital advertising and marketing law. We are keen on digital marketing and advertising and have used it to market Michalsons for many years.

How we can help you regarding marketing law

  1. Learn how to market or advertise without breaking the law by attending a webinar, seminar, webinar, workshop, or executive briefing.
  2. Know the impact of data protection laws (like POPIA) or consumer protection laws (like the CPA amendments) on your marketing by attending a seminar, webinar, workshop, or executive briefing.
  3. Ensure your direct marketing stays within the law by seeking our advice.
  4. Have certainty on a particular issue by asking for our professional legal opinion.
  5. Comply with the NCC opt-out registry by getting our assistance.
  6. Avoid legal problems when using digital ads, like Google AdWords, by understanding how not to infringe others’ trademarks.
  7. Promote your offerings by running lawful promotional competitions with our assistance.
  8. Run a lawful loyalty programme by seeking our advice.
  9. Stand out from the crowd by establishing a brand.
  10. Manage your relationships with sponsors or sponsor events.
  11. Lawfully process personal information (or protect data) whilst marketing.
  12. Ensure your email and SMS marketing complies with the law.
  13. Stop others from using your trademarks.
  14. Manage your relationships with advertisers by providing an advertising agreement and insertion order.
  15. Regulate your relationships with affiliates with an Affiliate Programme Agreement.

Who are our clients?

We have assisted many marketing companies (including direct marketers) over many years, including lead generators and outbound call centres.

Advertising Law around the World

These laws significantly affect all forms of marketing and advertising, including digital, online, social, and mobile.

  • Consumer protection laws obviously have a big impact. For example, the Consumer Protection Act (CPA) has commenced, and it has a huge impact – the playing field has changed.
  • Data protection laws are also very relevant, especially to electronic marketing. For example, the Protection of Personal Information Act (POPIA) has a huge impact, especially on direct electronic marketing.
  • Countries often have advertising standards authorities, like the ARB.
  • Some associations have codes of conduct.