Direct marketing in the U.S. is a dynamic and evolving field, combining traditional strategies with cutting-edge digital approaches to engage consumers directly. This field is shaped by a complex array of legal and ethical considerations, based on a mix of [...]
The Information Commissioner’s Office (ICO) in the UK handed out ten direct marketing fines in the last year. We've all received annoying direct marketing calls at some point in our lives but for some organisations direct marketing is vital. If [...]
The DMASA Code of Conduct has been in the works for some time. The Direct Marketing Association of South Africa (DMASA) call it the Direct Marketing POPIA Code of Conduct. The regulator has received a code of conduct from the Direct [...]
No organisation is an island. Data sharing is inevitable, whether on an ongoing basis or occasionally. However, it comes with inherent risks that your organisation must understand and mitigate, especially if it constantly shares data. As data providers and receivers, [...]
On 8 January 2020, the UK’s Information Commissioner's Office (ICO) released a draft ICO direct marketing code of practice. It is still in draft format, and was open for consultation until 4 March 2020. While it may not be in its [...]
We need free and fair elections in order for democracy to work. Two key aspects of ensuring that the people's voice is heard is access to information (transparency or shining a light on the process) and data protection (processing [...]
People often ask us whether they can send physical mail (the kind you get in your post box) for the purposes of direct marketing on an opt-out basis. So, send mail to people until they tell you to stop. It is a difficult answer [...]
