Marketing (especially digital marketing, internet marketing, or search marketing) and advertising your goods or services to prospects, including promotions, competitions, events and sponsorships.
If you are a marketer or brand activator who uses promotional competitions or prize draws to promote in South Africa, you need to comply with the Consumer Protection Act (CPA) requirements in section 36 and Regulation 11. We can help [...]
The NCC opt-out registry is a crisis for marketers. The new direct marketing regulations under the CPA may be one of the most burdensome compliance obligations marketers will face in years. Marketers must register, pay ongoing fees and opt people [...]
The Information Regulator is taking enforcement action against FT Rams Consulting for non-compliance with section 69 of POPIA - the section that deals with direct marketing. This FT Ram Consulting fine of R200k follows a complaint from a data subject […]
The Department of Trade, Industry, and Competition (DTIC) plans to make CPA amendments to the Consumer Protection Act (CPA) regulations. These CPA regulation amendments aim to address direct marketing practices in South Africa by introducing a National government-run opt-out registry [...]
Are you the target of direct marketing? Do you want to block calls from direct marketers or stop unwanted calls or SMSs selling you things? Direct marketing is the when goods or services are sold direct to the public rather than [...]
The regulator has issued a guidance note on direct marketing as regulated by section 69 of POPIA. The regulator has noted on many occasions that it has received an increasing number of complaints about the processing of personal information in [...]
In retail, staying ahead of the curve is crucial. AI has emerged as a game-changer, reportedly transforming how businesses operate and engage with customers. From personalised shopping experiences to efficient supply chain management, the potential of AI in retail is [...]
The Information Commissioner’s Office (ICO) in the UK handed out ten direct marketing fines in the last year. We've all received annoying direct marketing calls at some point in our lives but for some organisations direct marketing is vital. If [...]
The DMASA Code of Conduct has been in the works for some time. The Direct Marketing Association of South Africa (DMASA) call it the Direct Marketing POPIA Code of Conduct. The regulator has received a code of conduct from the Direct [...]
One of the most popular analytics services, Google Analytics has come under fire in recent months. The service is a statistics and analytical tool that helps businesses improve their search engine optimisation (SEO) and marketing. It's available for free or [...]
Data protection authorities around the world can issue or approve Codes of Conduct under applicable data protection law. Monitoring bodies or associations often draft them and then submit them to the authority to be issued. To facilitate this process authorities [...]
If you're looking to promote a business through running a promotional competition, you will need to know about the types of promotional competitions you can run. You will also need to know how the law regulates those types of promotional [...]
