Marketing Law Archives

CPA amendments: What they could mean for direct marketing
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CPA amendments: What they could mean for direct marketing

Marketing Law, POPI and Data Protection

CPA amendments: What they could mean for direct marketing

The Department of Trade, Industry, and Competition (DTIC) plans to make CPA amendments to the Consumer Protection Act (CPA) regulations. These CPA regulation amendments aim to address direct marketing practices in South Africa by introducing a National government-run opt-out registry [...]

By Tayla Pinto|2025-02-25T16:32:39+02:00February 21st, 2025|Categories: Marketing Law, POPI and Data Protection|Tags: CPA amendments, direct marketing, Regulatory Updates|

How to Block Unwanted Calls, Phone Numbers and SMSs
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How to Block Unwanted Calls, Phone Numbers and SMSs

Consumer Protection, Marketing Law, POPI and Data Protection

How to Block Unwanted Calls, Phone Numbers and SMSs

Are you the target of direct marketing? Do you want to block calls from direct marketers or stop unwanted calls or SMSs selling you things? Direct marketing is the when goods or services are sold direct to the public rather than [...]

By Emma Smith|2025-02-25T16:22:49+02:00December 16th, 2024|Categories: Consumer Protection, Marketing Law, POPI and Data Protection|Tags: consumer protection act|

Guidance note on direct marketing in South Africa
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Guidance note on direct marketing in South Africa

Marketing Law, POPI and Data Protection

Guidance note on direct marketing in South Africa

The regulator has issued a guidance note on direct marketing as regulated by section 69 of POPIA. The regulator has noted on many occasions that it has received an increasing number of complaints about the processing of personal information in [...]

By John Giles|2025-02-19T08:58:02+02:00December 4th, 2024|Categories: Marketing Law, POPI and Data Protection|Tags: Authority Guidance, direct marketing, Guidance note by information regulator|

FT Rams Consulting enforcement notice | email direct marketing
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FT Rams Consulting enforcement notice | email direct marketing

Marketing Law, POPI and Data Protection

FT Rams Consulting enforcement notice | email direct marketing

The Information Regulator issued an enforcement notice against FT Rams Consulting for non-compliance with section 69 of POPIA - the section that deals with direct marketing. This FT Ram Consulting enforcement notice follows a complaint from a data subject who [...]

By Michalsons|2024-12-06T07:01:34+02:00February 27th, 2024|Categories: Marketing Law, POPI and Data Protection|Tags: Data protection enforcement action, Enforcement Action, Information Regulator, POPIA, POPIA enforcement notice|

AI in retail: Use cases and essential considerations
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AI in retail: Use cases and essential considerations

AI Law, Consumer Protection, Marketing Law

AI in retail: Use cases and essential considerations

In retail, staying ahead of the curve is crucial. AI has emerged as a game-changer, reportedly transforming how businesses operate and engage with customers. From personalised shopping experiences to efficient supply chain management, the potential of AI in retail is [...]

By Michalsons|2024-08-26T21:31:41+02:00January 30th, 2024|Categories: AI Law, Consumer Protection, Marketing Law|Tags: AI case studies|

Direct marketing fines: How to avoid them
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Direct marketing fines: How to avoid them

Marketing Law

Direct marketing fines: How to avoid them

The Information Commissioner’s Office (ICO) in the UK handed out ten direct marketing fines in the last year. We've all received annoying direct marketing calls at some point in our lives but for some organisations direct marketing is vital. If [...]

By Tayla Pinto|2025-01-30T16:25:46+02:00July 17th, 2023|Categories: Marketing Law|Tags: Data protection enforcement action, data protection fines, direct marketing, ICO Direct Marketing, ICO fines|

Direct Marketing Association of South Africa’s DMASA Code of Conduct
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Direct Marketing Association of South Africa’s DMASA Code of Conduct

Marketing Law, POPI and Data Protection

Direct Marketing Association of South Africa’s DMASA Code of Conduct

The DMASA Code of Conduct has been in the works for some time. The Direct Marketing Association of South Africa (DMASA) call it the Direct Marketing POPIA Code of Conduct. The regulator has received a code of conduct from the Direct [...]

By Shamaa Sheik|2024-02-19T17:39:44+02:00July 3rd, 2023|Categories: Marketing Law, POPI and Data Protection|Tags: code of conduct, direct marketing, Direct Marketing Code|

Is Google Analytics unlawful in South Africa?
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Is Google Analytics unlawful in South Africa?

Internet Law, Marketing Law, POPI and Data Protection

Is Google Analytics unlawful in South Africa?

One of the most popular analytics services, Google Analytics has come under fire in recent months. The service is a statistics and analytical tool that helps businesses improve their search engine optimisation (SEO) and marketing. It's available for free or [...]

By Michalsons|2023-04-18T21:33:43+02:00October 10th, 2022|Categories: Internet Law, Marketing Law, POPI and Data Protection|Tags: cookie law, cross-border transfer, data protection, Google Analytics|

Guidelines to develop Codes of Conduct
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Guidelines to develop Codes of Conduct

Marketing Law, POPI and Data Protection

Guidelines to develop Codes of Conduct

Data protection authorities around the world can issue or approve Codes of Conduct under applicable data protection law. Monitoring bodies or associations often draft them and then submit them to the authority to be issued. To facilitate this process authorities [...]

By John Giles|2024-02-21T13:52:52+02:00February 22nd, 2021|Categories: Marketing Law, POPI and Data Protection|Tags: Authority Guidance, code of conduct, codes of conduct, Information Regulator guidelines|

Luck or Skill: The Types of Promotional Competitions
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Luck or Skill: The Types of Promotional Competitions

Marketing Law

Luck or Skill: The Types of Promotional Competitions

If you're looking to promote a business through running a promotional competition, you will need to know about the types of promotional competitions you can run. You will also need to know how the law regulates those types of promotional [...]

By Michalsons|2019-06-27T14:01:53+02:00November 23rd, 2016|Categories: Marketing Law|Tags: private lotteries, promotional competitions|

Promotional Competitions and the Law
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Promotional Competitions and the Law

Marketing Law

Promotional Competitions and the Law

If you are marketer or brand activator who uses promotional competitions or prize draws as a way of promoting in South Africa, you need to comply with the Consumer Protection Act (CPA) requirements in section 36 and Regulation 11. We [...]

By Michalsons|2019-06-28T15:16:27+02:00June 4th, 2016|Categories: Marketing Law|Tags: consumer protection act, CPA, promotional competitions|

Cochrane Steel Products v M-Systems Group
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Cochrane Steel Products v M-Systems Group

Marketing Law

Cochrane Steel Products v M-Systems Group

Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their competitors. For example, if you sell a drink like Coke, you want people searching [...]

By John Giles|2021-10-21T16:25:26+02:00June 1st, 2016|Categories: Marketing Law|Tags: case law, Judgment Summaries, trademark|