Marketing Law

Marketing (especially digital marketing, internet marketing, or search marketing) and advertising your goods or services to prospects, including promotions, competitions, events and sponsorships.

Cochrane Steel Products v M-Systems Group

Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their competitors. For example, if you sell a drink like Coke, you want people searching [...]

By |2021-10-21T16:25:26+02:00June 1st, 2016|Categories: Marketing Law|Tags: , , |
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Prize Draw – a Checklist to Comply with the Law

Prize draws and promotional competitions are governed by various laws to try and stop them from being abused or rigged. We help you by providing a checklist for you to follow when running a promotional competition as a way to [...]

By |2022-12-22T08:29:01+02:00April 5th, 2014|Categories: Marketing Law|Tags: , , , |
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Law Society ruling on Google advertising by attorneys

On 9 April 2013 the Law Society of the Northern Provinces issued a ruling on keyword advertising by attorneys practicing in its jurisdiction.  The ruling is aimed at preventing attorneys from using the names of other attorneys to attract clients. [...]

By |2022-11-15T18:03:37+02:00April 10th, 2013|Categories: Marketing Law|Tags: |
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How does the CPA affect your relationship with your customers?

We are running a workshop on the impact of the CPA on your customer relationship management. Join us in Johannesburg on 29 November 2012 to find out how we can help you implement an effective CPA strategy for CRM. Do [...]

By |2019-08-20T12:02:38+02:00November 14th, 2012|Categories: Marketing Law|Tags: , , |
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The Early Days of Digital Media and Marketing

I recently read a book called 25 Years of the Mail & Guardian and I found it very interesting, especially where it talks about the early days of digital media and marketing.  In the 90s, I read the Mail & Guardian [...]

By |2019-08-20T15:52:04+02:00August 2nd, 2011|Categories: Marketing Law|Tags: , |
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How does Google’s policy change on trademarks affect you?

Google recently announced a shift in the current trademark policy contained in their US terms and conditions for their Google Adwords. This change caused quite a stir among the major brand players in the marketplace. Basically, Google decide it no longer wanted to [...]

By |2019-08-24T09:35:17+02:00October 21st, 2009|Categories: Marketing Law|Tags: |
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Advertising financial services products on the Internet

Is the advertising or selling of financial services products to consumers or to businesses via the Internet regulated, and if so by whom and in what manner? Financial service providers need to register with the Financial services Board from which [...]

By |2022-11-15T22:07:59+02:00October 10th, 2008|Categories: Marketing Law|Tags: , , , |
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What can’t be advertised on the Internet?

Are there any products or services that may not be advertised or types of content which are not permitted on the Internet? In terms of ASA, the following has been identified as unacceptable advertising: Advertisements that play on fear ( [...]

By |2022-11-01T10:29:23+02:00October 9th, 2008|Categories: Marketing Law|Tags: , , , , |
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What rules govern advertising on the Internet?

The Advertising Standards Authority (ASA) governs and regulates advertising in South Africa. It is an independent body set up by the marketing communications industry to regulate advertising through a system of self regulation. The Code of Advertising Practice is the [...]

By |2023-07-13T13:47:07+02:00October 9th, 2008|Categories: Marketing Law|Tags: , , |
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The Law vs Unsolicited Commercial Communications

(First published on 18 August 2003) Unsolicited commercial communications, also known as "SPAM", whether in the form of e-mail, SMSs or instant messages, have been described as being the mosquitoes of the Internet - numerous, annoying and often carrying objectionable [...]

By |2022-12-19T09:50:05+02:00September 20th, 2008|Categories: Marketing Law|Tags: , , |
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