trademark

/Tag: trademark

Protect a fictional character using an image trademark

How can you protect fictional characters from exploitation? Considering the potential brand value that fictional characters have for creators in video games and books, the following questions spring to mind: Does copyright provide an appropriate level of protection? What else [...]

Cochrane Steel Products v M-Systems Group

Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their competitors. For example, if you sell a drink like Coke, you want people searching [...]

By |2016-06-02T12:32:26+02:00June 1st, 2016|Categories: Marketing Law|Tags: |