Lawful Direct Marketing | Complying with the NCC Opt Out registry

The new direct marketing regulations under the Consumer Protection Act have introduced one of the most significant compliance obligations marketers have faced in years. Businesses that engage in direct marketing are required to register on the National Consumer Commission (NCC) Opt-Out Registry, pay ongoing fees, regularly cleanse their marketing databases, and comply with new operational requirements.

Think the new regulations do not apply to you? Think again. They apply to anyone who sends a marketing mailer or makes a call.

The consequences of getting it wrong could be severe, including regulatory enforcement action and substantial administrative fines.

But what exactly must organisations do? How does the registration process work in practice? What systems and processes should businesses put in place? And what questions remain unanswered?

Join us for a practical webinar where we walk you through the NCC Opt-Out Registry, explain what the new regulations require, and demonstrate the steps organisations need to take to comply.

What you’ll learn

Our team at Michalsons has been closely analysing the new direct marketing regulations and advising organisations on the practical compliance implications. In this webinar, we will guide you through the practical registration process on the NCC Opt-Out Registry portal, explain the obligations that follow registration, and discuss the key compliance and operational challenges businesses will need to address.

Outcomes

• Understand how the new CPA regulations apply to you by hearing our simple explanation.
• Know how to register on the NCC Opt-Out Registry and maintain compliance by following our practical, step-by-step guide.
• Learn the best steps for managing ongoing compliance by touring our data protection programme and its direct marketing module.

Panel

John Giles and Kevin Hoole both have extensive experience advising and guiding clients in lawful direct marketing and the Consumer Protection Act. Tanika Upasani, a legal intern from Michalsons, will facilitate the webinar to ensure your questions are answered, and everything runs smoothly. For more than 20 years, we have helped marketers and advertisers stay within the bounds of the law. We have presented many times on the topic, including in webinars and at conferences.

Audience

This webinar is designed for direct marketers.

• Marketing managers and marketing teams
• Information officers and compliance officers
• In-house legal counsel
• Business owners and executives
• Data protection and privacy professionals

Basically, any organisation that sends marketing emails, SMSs, WhatsApps, newsletters or makes marketing calls.

As per the definition in the CPA amendment, “direct marketer means a person engaging in direct marketing”

Bookings

The webinar is held on Zoom. Please note that we do not allow AI meeting assistants to attend our webinars.

Members:

This event is free for members of Michalsons Plus and the Michalsons data protection programme. They can register for the event by clicking on the red register button below.

Non-member:

Join the data protection programme now and benefit from all its features or buy a ticket for R742 to attend just this webinar.