Some vendors have an offering which is highly impacted by the law, or can help its customers comply with the law. When trying to make a sale, vendors often get questions from customers about the legality of the offering: is it lawful; what are the associated legal risks; what laws apply and does the offering comply? As a vendor, the last thing you want is for these issues to derail your process and cost you a sale. Vendors often also get asked questions like, how does your offering help me comply;

We are lawful enablers

We can draft bespoke content for you to explain to your customers what laws apply, and either the impact they have on your goods or services, or alternatively how your offerings help your customers to comply with the law. We can brand the guide with your branding so that you can distribute it in print or electronic form to your customers, prospects, or employees on your website, in your promotional material, or in person.

The outcomes a compliance guide can achieve

The guide will be written in a way to:

  • Educate your customers, suppliers, service providers, partners or employees
  • Instil confidence in your goods or services and build relationships
  • Sell your solutions to customers that are unsure about them
  • Present your solutions in a practical and positive light
  • Position you as a thought leader
  • Allow IT to seek funding from the rest of the business

The form, style or structure of the content

The content can take various forms.

  • White-labelled or business white-paper guide (like a FAQ guide)
  • A case study showing how a customer of ours used your solution
  • A customer handbook for ease of reference
  • Thought leadership piece (like a blog post or LinkedIn article)
  • Recorded video (like a Q&A, demo or panel discussion)
  • Live presentation in person or online

It will cover the topics we will agree are relevant for your organisation. We will agree on the style of the guide at the beginning of the project. It will be drafted and titled in a way that is both eye-catching and informative. It must be easy to read and engage the reader. For example, Data protection and direct marketing: Your questions answered.

Possible topics

We can draft content on various topics where the impact of the law is high. For example, we have drafted many on these topics:

We can also draft a legal style guide for you but that is something else.

Who is the target audience?

We will agree the target audience with you and make sure the content is written for that audience. The target audience is often your customers’ CIOs, Records managers, Compliance Officers, IT infrastructure managers, Information Officers, IT Governance Officers, and IT executives.

The process we will follow

  1. Consult with you to understand how you provide your solution and scope the content you need
  2. Draft tailored content to explain to the target audience how your solution complies with and helps them comply with the relevant laws
  3. Tweak the content based on your feedback to ensure that it helps sell your solution

What format is it in?

The content can be in various different formats and we’ll agree on how to do this. We do not include the cost of printing hard copies in our quotes. We usually retain the intellectual property rights to the content.