Your company almost certainly has an email disclaimer. Often, it is a huge block of text that appears at the bottom of an email, which nobody reads and just clutters up everyone’s inbox. At other times, it is incorporated by reference into the email and remains forgotten on the company website somewhere. You probably haven’t thought about it in a while. It’s time for you to do so.
A bad email disclaimer can damage your reputation with every email anyone sends.
Why? You might ask. Consider how many emails your staff sends every day. The email footer, email signature, and email disclaimer appended to every one of those emails are seen by many people, including prospects, customers, and regulators. It is not hidden away; it is in people’s view all day, every day. It could damage your reputation or your brand. A bad email disclaimer creates a bad impression of your organisation every time an email is sent, which is hundreds of times a day. Not good.
Questions
- Does it disclose the corporate and other info the law requires me to disclose?
- Does it comply with the other laws that apply to email?
- Is it binding on the recipients?
- If it sits on a webpage, is it incorporated into the message correctly?
- Does it cover the issues it should?
- Is it in plain language? Many laws now require them to be in plain language.
- Does it apply just to email? What about other communications, like SMSs, tweets, Facebook and other posts?
- Does it protect the personal information in them as required by data protection laws (like POPIA)? Private or confidential messages are the personal information of the sender.
We can answer these questions for you and provide a quick, cost-effective solution. We are experts in and have recent experience with email and other message disclaimers.
How to check your email disclaimer
Simply send us an email titled ‘Review my Disclaimer’. We will:
- Quickly review your existing disclaimer.
- Provide you with a brief report stating whether your disclaimer is acceptable, fixable, or requires revision.
- Give you a quote (if necessary) of what we will do to fix it (which might be to provide you with a new one) and what our fee will be.
You can then decide whether to give us the go-ahead or not. If yes, we’ll fix your disclaimer. Solution found.
