Ad tech is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyse their digital advertising efforts.
FLoC, cookies, and targeted advertising. Hello, privacy?
Let’s enter the worldwide conversation about FLoC, cookies, and targeted advertising. In March of this year, Google had announced that it intends to promote the privacy of its users by replacing third-party cookies with a new solution: ‘Federated Learning of [...]