Marketing Law

/Marketing Law

Marketing (especially digital marketing, internet marketing, or search marketing) and advertising your goods or services to prospects, including promotions, competitions, events and sponsorships.

Guidelines on drafting Codes of Conduct

Data protection authorities around the world can issue or approve Codes of Conduct under applicable data protection law. Monitoring bodies or associations often draft them and then submit them to the authority to be issued. To facilitate this process authorities [...]

By |2019-12-09T13:21:39+02:00December 8th, 2019|Categories: Marketing Law, POPI and Data Protection|Tags: , |

Luck or Skill: The Types of Promotional Competitions

If you're looking to promote a business through running a promotional competition, you will need to know about the types of promotional competitions you can run. You will also need to know how the law regulates those types of  promotional [...]

By |2019-06-27T14:01:53+02:00November 23rd, 2016|Categories: Marketing Law|Tags: , |

Promotional Competitions and the Law

If you are marketer or brand activator who uses promotional competitions or prize draws as a way of promoting in South Africa, you need to comply with the Consumer Protection Act (CPA) requirements in section 36 and Regulation 11. We [...]

By |2019-06-28T15:16:27+02:00June 4th, 2016|Categories: Marketing Law|Tags: , , |

Cochrane Steel Products v M-Systems Group

Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their competitors. For example, if you sell a drink like Coke, you want people searching [...]

By |2019-06-28T15:24:21+02:00June 1st, 2016|Categories: Marketing Law|Tags: |

How to Block Unwanted Calls, Phone Numbers and SMSs

Are you the target of direct marketing? Do you want to block calls from direct marketers or stop unwanted calls or SMSs selling you things? Direct marketing is the when goods or services are sold direct to the public rather [...]

By |2019-07-01T15:02:02+02:00February 16th, 2016|Categories: Marketing Law|Tags: |

Prize Draw – a Checklist to Comply with the Law

Prize draws and promotional competitions are governed by various laws to try and stop them from being abused or rigged. We help you by providing a checklist for you to follow when running a promotional competition as a way to avoid [...]

By |2019-03-07T18:34:36+02:00April 5th, 2014|Categories: Marketing Law|Tags: , , , |

Law Society ruling on Google advertising by attorneys

On 9 April 2013 the Law Society of the Northern Provinces issued a ruling on keyword advertising by attorneys practicing in its jurisdiction.  The ruling is aimed at preventing attorneys from using the names of other attorneys to attract clients. [...]

By |2019-08-20T11:10:53+02:00April 10th, 2013|Categories: Marketing Law|Tags: |

How does the CPA affect your relationship with your customers?

We are running a workshop on the impact of the CPA on your customer relationship management. Join us in Johannesburg on 29 November 2012 to find out how we can help you implement an effective CPA strategy for CRM. Do [...]

By |2019-08-20T12:02:38+02:00November 14th, 2012|Categories: Marketing Law|Tags: , , |

The Early Days of Digital Media and Marketing

I recently read a book called 25 Years of the Mail & Guardian and I found it very interesting, especially where it talks about the early days of digital media and marketing.  In the 90s, I read the Mail & Guardian [...]

By |2019-08-20T15:52:04+02:00August 2nd, 2011|Categories: Marketing Law|Tags: , |