Marketing Law

/Marketing Law

Marketing (especially digital marketing, internet marketing, or search marketing) and advertising your goods or services to prospects, including promotions, competitions, events and sponsorships.

Luck or Skill: The Types of Promotional Competitions

If you're looking to promote a business through running a promotional competition, you will need to know about the types of promotional competitions you can run. You will also need to know how the law regulates those types of  promotional [...]

By | November 23rd, 2016|Categories: Marketing Law|Tags: , |

Promotional Competitions and the Law

If you are marketer or brand activator who uses promotional competitions or prize draws as a way of promoting in South Africa, you need to comply with the Consumer Protection Act (CPA) requirements in section 36 and Regulation 11. We [...]

By | June 4th, 2016|Categories: Marketing Law|Tags: , , |

Cochrane Steel Products v M-Systems Group

Digital advertisers should take note of Cochrane Steel Products v M-Systems Group. Whilst advertising through Google Adwords, many people bid on keywords that include the trademarks of their competitors. For example, if you sell a drink like Coke, you want people searching [...]

By | June 1st, 2016|Categories: Marketing Law|Tags: |

How to Block Unwanted Calls, Phone Numbers and SMSs

Are you the target of direct marketing? Do you want to block calls from direct marketers or stop unwanted calls or SMSs selling you things? Direct marketing is the when goods or services are sold direct to the public rather [...]

By | February 16th, 2016|Categories: Marketing Law|Tags: |

Prize Draw – a Checklist to Comply with the Law

Prize draws and promotional competitions are governed by various laws to try and stop them from being abused or rigged. We help you by providing a checklist for you to follow when running a promotional competition as a way to avoid [...]

By | April 5th, 2014|Categories: Marketing Law|Tags: , , , |

Spam and the Law

We first wrote about email marketing, spam email and the law in August 2003 and the law in 2013 relating to spam has changed a lot over the last 10 years. So has people's concept of what spam is. Both [...]

By | May 14th, 2013|Categories: Marketing Law|Tags: , , , |

Law Society ruling on Google advertising by attorneys

On 9 April 2013 the Law Society of the Northern Provinces issued a ruling on keyword advertising by attorneys practicing in its jurisdiction.  The ruling is aimed at preventing attorneys from using the names of other attorneys to attract clients. [...]

By | April 10th, 2013|Categories: Marketing Law|Tags: |

How does the CPA affect your relationship with your customers?

We are running a workshop on the impact of the CPA on your customer relationship management. Join us in Johannesburg on 29 November 2012 to find out how we can help you implement an effective CPA strategy for CRM. Do [...]

By | November 14th, 2012|Categories: Marketing Law|Tags: , , |

The Early Days of Digital Media and Marketing

I recently read a book called 25 Years of the Mail & Guardian and I found it very interesting, especially where it talks about the early days of digital media and marketing.  In the 90s, I read the Mail & Guardian [...]

By | August 2nd, 2011|Categories: Marketing Law|Tags: , |

How does Google’s policy change on trademarks affect you?

Google recently announced a shift in the current trademark policy contained in their US terms and conditions for their Google Adwords. This change caused quite a stir among the major brand players in the marketplace. Basically, Google decide it no longer wanted to [...]

By | October 21st, 2009|Categories: Marketing Law|Tags: |