Trademark registration in South Africa is a reasonable easy process.

What is a trade mark?

A trade mark is a category of Intellectual Property (IP). It is a way of identifying a product (goods or services). It is often a brand name, but it can be a sign (e.g. a shape, pattern, colour). Trade marks are protected by the common law and Trade Marks Act 194 of 1993.  A trade mark registered under the Act is registered for certain categories of goods or services. We call these categories classes.

What is a domain name?

In the offline world, your trade mark represents your identity in the market place. In the online world of the Internet, domain names have come to fulfil the same role as a trade mark as your presence on the Internet starts with your domain name. It is important that your domain name reflect the company’s name or some or all of its products. Generally, domain names are registered on a first come, first serve basis by various regional entities that have been allocated the responsibility of domain name registration.

We can assist you:

  • Register a trademark under the Act
  • Protect your logo?
  • Stop someone from passing off by using your business name
  • Respond to a cease and desist letter
  • When someone has registered your business name as their domain name
  • Get an international trade mark for your business?
  • When starting a new business. What are the rules about using domain and company names?

If you are looking for information on any of the above topics, simply enquire using the form on the right.