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What rules govern advertising on the Internet?
October 9, 2008 – 6:41 pm by Lance MichalsonThe Advertising Standards Authority (ASA) governs and regulates advertising in South Africa. It is an independent body set up by the marketing communications industry to regulate advertising through a system of self regulation. The Code of Advertising Practice is the guiding document of the ASA. The Code binds the advertiser, the advertising practitioner and the medium involved in publication of the advertiser’s message to the public.
The ASA does not distinguish between advertising on the Internet and advertising through other mediums. The Advertising Rules of the ASA also apply to Internet advertising. However these rules only apply to Internet advertising on South African based websites.
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