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Wednesday, October 21st, 2009
Google recently announced a shift in the current trademark policy contained in their US terms and conditions for their Google Adwords. This change caused quite a stir among the major brand players in the marketplace. Basically, Google decide it no longer wanted to play policeman and as such announced that ...
Posted in Intellectual Property, Marketing | No Comments »
Monday, June 22nd, 2009
How will it help you?
We recently wrote about the law relating to promotional competitions. We provided a checklist for you to follow when running a promotional competition as a way to avoid legal problems, difficulties, and disputes. You can read the full article here. One of the items on the ...
Posted in Agreement Templates, Consumer Protection, Documents, Marketing | 2 Comments »
Monday, May 18th, 2009
The law relating to promotional competitions is currently a mess. Luckily, with the new Consumer Protection Act on its way this will no longer be the case and we will have some certainty. I look at the old position, the new position, adverts relating to promotional competitions and provide a ...
Posted in Checklists, Consumer Protection, Marketing, Opinions | No Comments »
Friday, May 15th, 2009
Right so you have found your brand name. When you establish an online brand or presence you want to make sure that it is protected. You want to use it to make money and grow your business. You do not want to go to the effort and expense of building ...
Posted in Clients, Intellectual Property, Marketing, Web Sites, eCommerce | No Comments »
Sunday, May 3rd, 2009
How will it help you?
When a sponsor is going to sponsor an event or competition it is important that the rights and obligations of both parties are recorded in a written agreement. Things like:
How much will the sponsor pay? When? With or without VAT?
What type of sponsorship is it? What ...
Posted in Agreement Templates, Documents, Marketing | No Comments »
Wednesday, October 15th, 2008
If you are looking for a new brand name for a product, service or business it makes sense to do some checks as part of the process. There is no point coming up with a fantastic name if others are also using it and you are not going to be ...
Posted in Domain Names, Intellectual Property, Marketing, Web Sites | No Comments »
Friday, October 10th, 2008
Is the advertising or selling of financial services products to consumers or to businesses via the Internet regulated, and if so by whom and in what manner?
Financial service providers need to register with the Financial services Board from which ...
Posted in Consumer Protection, Marketing, Media, Subscriber, Web Sites, eCommerce | No Comments »
Thursday, October 9th, 2008
Are there any products or services that may not be advertised or types of content which are not permitted on the Internet?
In terms of ASA, the following has been identified as unacceptable advertising:
Advertisements that play on fear ( without ...
Posted in Consumer Protection, FAQs, Marketing, Media, Subscriber, eCommerce | No Comments »
Thursday, October 9th, 2008
The Advertising Standards Authority (ASA) governs and regulates advertising in South Africa. It is an independent body set up by the marketing communications industry to regulate advertising through a system of self regulation. The Code of Advertising Practice is the guiding document of the ASA. The Code binds the advertiser, ...
Posted in Consumer Protection, Marketing, Media, Subscriber, eCommerce | No Comments »
Wednesday, October 1st, 2008
The law requires that certain information appears on your web site. No really - it does. Section 43(1) of the Electronic Communications and Transactions Act (ECT Act) is the relevant legislation. Very few web sites comply with this section despite it being applicable to most web sites. Section 43(1) begins:
"A ...
Posted in Consumer Protection, Marketing, Subscriber, Web Sites, eCommerce | 1 Comment »
